QUOC × Lucas Lajoie: Every Ride Leaves a Mark

A bikepacking trip, a canvas marked by time on the road, and a celebration of Montréal.—distilled into a limited-edition bandana for 2026 Road Worlds.

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“Journeys taken by bike leave an imprint; the memories you hold onto, the stories you tell, or simply somewhere in the subconscious. Artist Lucas Lajoie makes his visible.”

The Collaboration

We first met Lucas in Montréal—brush in hand, turning a pair of QUOCs into a living canvas. We followed his journey across Europe, where a blank canvas strapped to his bike gathered road dust, wild berries, and doodles from strangers. That ride inspired LIBRE, an art series so moving that Quoc hung a piece in our office.

Now, as Road Worlds arrives in Montréal for the first time in 52 years, we’ve brought Lucas back to his adopted home city. To mark the moment, he painted an exclusive sister piece to LIBRE—his view of Montréal seen from a bike—reimagined here as a limited-edition bandana you can carry on your own road.

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The Bandana

A functional piece of fine art. Crafted from 100% premium cotton with a silky-soft, breathable feel, it features rich, washable printing that makes every brushstroke pop. Folds effortlessly into a striking wearable motif, or lays flat to reveal the full painting.

Exclusive Worlds Artwork — A section of Les Champion(ne)s du Monde à Montréal, painted exclusively as a sister piece to the LIBRE series to mark the World Championships.

Born From the Road — Inspired by years of bikepacking and life spent traveling between Montréal, Sydney, and remote routes beyond.

Wearable Canvas — Ultra-soft, premium cotton construction designed to be styled around the neck, worn as a headband, or framed on the wall.

Available at Le Club & quoc.cc — Debuting at our Montréal event and available directly through QUOC e-commerce and locally via our partners at Le Club.