Stories

Racing with Purpose — A Conversation with Artem Shmidt

At 22, Artem Shmidt is carving out his place at one of cycling's most prestigious teams. From leaving home at 18 to chase the European racing dream to now competing in monuments and classics with I...

Ben Sandin: Design, Identity, and the Shoes That Disappear

What makes a cycling shoe feel right? For QUOC's lead designer Ben Sandin, the answer starts with absence—when the shoe disappears and the ride takes over. In this candid conversation, Ben opens up...

Quoc Pham: The Practice of Paying Attention

QUOC founder Quoc Pham on the early mornings, small details and overlooked moments that quietly shape everything we make.

Moritz Lorenz: A Spiritual Return to The Urgam Valley

Moritz Lorenz returns to India fifteen years after his first visit with vivid descriptions of the Urgam Valley in a journey shaped by hard roads, quiet ingenuity, and human warmth.

Heatwave: Built for the Long Run

The story behind Heatwave, a Wānaka-based outdoor hub built on thoughtful design, durable kit, and a community-first approach to life outside.

Dallas, Texas: More Than Barbecue and Cowboys

In our first installment of our City Series, we head to Dallas, Texas—the adopted home of Dan James who reveals the city's surprising versatility and the welcoming spirit that defines cycling in Te...