A new season of innovation has arrived—crafted for those who chase speed and artistry, where every detail tells a story. From pro-level road shoes that shake off the traditions of the peloton to an off-road colorway series inspired by nature’s shifting seasons, 2025’s range is one synonymous with our new concept: Aesthetics in Motion.

M3 is a range born for a single mission: to Find the Limit. This season, we elevate the pursuit with two new expressions of speed—each sculpted for its own unique ride, forged from the same race-proven DNA. Explore the unique features of the M3 Pro, M3 Sport and M3 Air.

Seasons Collection is a new Gran Tourer colourway series designed to connect you to the ever-shifting beauty of nature. Inspired by the fleeting moments where seasons blur—when dawn melts into day, or autumn yields to winter—each colouway and texture is crafted to celebrate harmony in contrast.